The future of your business lies in the hands of a consumer who is at this moment surfing on his iPhone for the product or service that you want them to see, and buy. So will they be seeing your product there?
More and more of the masses are using mobile applications to run their lives, reviewing options, making smart decisions and acting upon them, all with a few taps and swipes. Whether you are in a product oriented or service oriented business, going mobile has become the success mantra for the future. Hard to believe? Here are some interesting facts.
In 2012, there were more iPhones sold every day than there were babies being born worldwide (378,000 vs. 371,000).
By 2014, there will be more mobile devices connecting to the Internet than there are people on Earth, at the current growth rate. In the year 2016, there will be over 10 billion mobile-connected devices. Again, the number will exceed the world’s population at that time (7.3 billion).
It is predicted that there will be over 100 billion app downloads by 2015.
Desktop, nay, even laptop is no longer the device of our times; it’s on the mobile devices that the world runs now. Thousands of applications are being developed in multiple platforms – iOS, Android, Windows Mobile, BlackBerry etc.
Mobile apps have already become the favorite option for users to access the social media sites like Facebook. Stemming from this trend, social media advertising and market research have grown by leaps and bounds finding new and innovative ways to stay active in the eyes and minds of the public at all times.
Booking air tickets, checking in and collecting the boarding pass, exploring online the tourist spots to visit, deciding on a plan and finally booking a table for lunch at a recommended place are just a few smart phone activities that most travelers nowadays take for granted.
Majority of businesses now communicate their special offers, deals to their consumers immediately via mobile, right down to specials for the next hour. Mobile Marketing has already gained momentum in all business verticals.
Online shopping has received a definite fillip with the shopaholics being able to browse, shop, buy and sell on the go.
Your family physician already tracks your health record of and analyzes your health plan on a mobile device, sending you SMSes for a scheduled appointment or lab result received.
Near Field communication (NFC) is starting to gain dominance - soon you can forget paper currencies as your Visa cards get built into phones and you just need to pass your phone over NFC device to make a purchase at a retail outlet.
Moving ahead (already!), mobile technology itself is starting to explore new platforms and a future where you manage your home appliances and vehicles through your enterprise mobile app is not far away.
As always the customers are making their decisions based on the access and the convenience with which they can interact with your business. And nearly everyone on the planet who is old enough to be your customer owns a mobile phone. Being there at their finger tips when they try to reach you is the most important marketing strategy that you have to follow in the current competitive market. The necessity for speed at all times cannot be overemphasized.
The strategies for a mobile presence are no longer a luxury but a definite necessity while forming any business plans. Be it a mobile site or a mobile application or a mobile ad, developing the right mobile experience for your audience is crucial or you lose them forever. Adding on, this is one arena where the success (or failure) of an initiative, be it a new enterprise application, advertisement, an app or website, is immediately evident and you are enabled to move on with minimum cost or lag, as opposed to other media where the costs and risks and the wait for results are a lot more.
The mobiles are definitely here to stay and for a long, long while…don’t get left behind
1. Cisco’s “Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update”)
2. The International Telecommunications Union
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