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HTML 5 vs Native vs Hybrid Is the jury finally A few days back Kendo UI released the result of its Global Developer Survey on evolving trends and preferences when building mobile apps , developer priorities and most importantly, the state of HTML 5 adoption. The developer world has long been debating on HTML 5’s chance for survival and dominance over native development. Native vs Html 5 vs Hybrid As the saying goes, the proof is in the pudding….Here are some interesting findings from the Global Developer Survey in which more than 5,000 developers, CIOs and technology executives participated. 63 % of the developers are already actively developing in HTML 5 Fifty one percent (51%)  of respondents already regard HTML5 as important to their jobs, and an additional 31% indicate that HTML5 will be important for their job within the next 12 months. These findings contradict, point blank, the Jul 2012 Gartner prediction that wide adoption of HTML5 is still 5 to 10 years out.  What’s the fuss all about? The pros and cons of non-native web app development as opposed to native app development have been discussed ad nauseam for a long time now. The supporters of the native app development, be it iOS, Android, BlackBerry or for Windows 8, have gloated over the speed, the slick UIs, the smooth functioning of device features, the virtues of superior push notification options and the innovations brought about by the platform providers. The non native “web-optimized-for-mobile” supporters, on the other hand, have scoffed at these minor drawbacks when considering the stupendous benefits such as the drastically lower development cost, use of existing tools/languages, infrastructure and security systems, reliability, ease of installation and above all – the open standards and absence of distribution control. HTML 5, a Semantic Web specification, is now synonymous with non native web app development and the market for commercial HTML 5 content has been growing steadily in spite of the glam and glitter of the native app stores. The “hybrid” faction swears by the benefits of both worlds, which apparently cancel out the drawbacks of each to a great extent. Advantages - the single, optimized, source codebase, reduced skill requirements,  the myriad plug-ins,  the boosted time to market, access to vendor specific markets and the list goes on. The truce, circa 2013.. The realization has dawned on several exhausted minds that there is a place for all - native, web (read “HTML 5”) or hybrid.   When Mark Zuckerberg commented in Sep, 2012 that HTML 5 just wasn’t ready, he was right as far as Facebook was concerned. But it is also true that the Financial Times now has over 3 million active mobile web readers. The key lies in the objective of the app, how it is to be discovered and accessed, the kind of data and the expected revenue/monetization model, amongst other things.  Cross platform is the best choice for  economical apps with basic functionalities, to be run on multiple platforms.  Apps aiming at a lot of user interaction should provide the best possible user experience through native development whereas web apps shine when there is a simple functional need, for e.g. disseminating constantly updated data to (loyal) customers. Web apps are the means for potential customers to discover the native apps. Once installed, the benefits of the app when running on the device will decide its retain-ability, a factor that fully favors native development. The options are all out there,it is up to us to know what we want. [tagline_box backgroundcolor="" shadow="no" border="1px" bordercolor="" highlightposition="right, left, top or bottom" link="" linktarget="" button="Check-List" title="Still not clear on what to choose ? Here is a list that you would not want to miss!" description="10 factors to transform your business before building a mobile app"][/tagline_box] Sources: 1. Kendo UI - “Global Developer Survey” Feb 2013 2. Gartner Hype Cycle, Jul 2012 3. Financial Times Web App named ‘best publisher on mobile’ in 2012 Meffys Awards, Sep 2012



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