What defines success, when it comes to app development?
Is it a high download rate? A great level of retention? Perhaps it is a high degree of utility? Or maybe you should simply gauge your success rate based on the amount of money your app has earned you?
The truth is that each of these individual aspects can be a measurement of success, but truly lucrative apps are those that make you famous, thus lowering the marketing costs for your next product. However, such feats are also extremely hard to pull off, so if you are planning to be a successful “appreneur” you can focus on one of these aspects for start.
Basically there are four types of apps:
Popular apps (high sale rate apps that come at low price, and appeal to wide masses)
Niche Deluxe (these come at higher price but sell less, and focus on particular audience who are willing to pay for them)
Deluxe and popular apps (extremely rare and hard to pull off, high price and high sales rate. These are the embodiment of success in the industry)
Failure apps (this is basically the majority of the market - low sale rate, low price, and they go under the radar really fast)
Here are 6 ways how to avoid failure apps.
Make sure it’s topical
If you can’t think of an idea that is truly engaging, but want to have a large amount of downloads within a short time frame, then you can turn to topicality. You are probably already aware of the fact that during holidays like, Halloween, Christmas and 4th July, the app store is filled with apps related to the holiday. You have surely also noticed how these apps are created hastily, in order to meet the tight deadlines, and are not really impressive.
However, these apps serve their purpose - they get a high number of downloads, and are deleted in a timely manner afterwards. Even though they are not really useful, because a lot of them suggest recipes, costumes, or places you should visit during the holiday, these can be regarded as successful apps, in terms of downloads and time spent creating them.
In other words, when you find yourself lacking the creative juices to come up with an app that will be universally popular, just go with the flow. Go through Google trends, or concentrate on upcoming holidays. This also puts less strain on design part, since, as mentioned, a lot of these apps are created in a rush, which means that they are not going to be serious competition.
Make sure it is unique
One way to secure a more or less unrivaled popularity and uniqueness is to focus on the so-called vacuum space, i.e. exploring certain market demands that other developers haven’t yet properly addressed. Even though the topics can be really diverse, which gives you some creative freedom, you still need to come up with an app that is useful. Since exploiting vacuum space often leads to niche or even micro-niche content, with keywords that most people don’t usually type into the search bar, the advertising for such an app would need to be really aggressive.
So far, we can observe how apps mostly focus on making our “first world problems” easier to deal with, which results in apps that allow our phone to act as a remote control, an advanced alarm system, calorie counter, restaurant finder etc. Basically, whenever you encounter a somewhat common problem, find out whether or not there is already an app for it, what this app should look like, and whether it’s even possible to realize?
Or go for a more global approach by creating an app that is actually a library of all quality tutorial videos or text so that it can, in a way, be used in any situation. If you consider the fact that there are a lot of poorly created tutorials, or tutorials in a language that not a lot of people speak, this approach can yield excellent results if done right. The main problem is that you’ll need to have a vast database, and update the app indefinitely.
Make sure the idea is viable
There are many really useful tools that are still works in progress (translation apps, paraphrasing tools, learning apps in general). These are the apps with vast monetizing potential, because they can make our education or job significantly easier. In other words, having such an app would be a dream come true, but it would also make certain job positions obsolete, so it is a double edged sword.
As far as success is concerned, rest assured that there should be no worries in this department. However, operations we expect these apps to perform are extremely complex, so perfecting such a tools is quite demanding.
If you opt for this approach, the project should have your undivided attention. You should go through numerous existing tools, see where they fall short, and find a way to make your app superior. The beauty of this type of project is that your end product does not need to be flawless - it only needs to be superior to its competition. Remember to ask for feedback, and implement video and written content marketing that compares your app to its rivals.
Make sure it’s engaging
The first thing you must do during app design, is think like your audience. People turn to apps for the sake of solving their problems. If your app has a lot of instructions, and users can’t figure out how to intuitively use it, then your design is flawed. Additionally, do not forget to follow the UI guidelines when designing for iOS
If an app focuses on some sort of online competition, then it has an engaging component, especially if the whole process is simple. There were a few of these really engaging and popular online apps, like the one that measured the number of mouse clicks in a minute, or how fast can you detect Obama in the crowd of people. Sharing results on social media is what made these apps really engaging, plus they more or less targeted all age groups.
Make sure it has viral potential
These are the traits of the app with viral potential, and your app should have them too:
It needs to have some sort of utility, or be really fun to use
As mentioned before, it needs to be engaging and have a user-friendly interface
Users need to get some sort of reward for sharing the app
Make the whole sharing process effortless
The app needs to consistently reward more frequent users
Try to implement as many of the mentioned traits when creating your app .
Make sure you test it first
Balancing production and advertising costs is really hard, so, if possible, you should make a demo version of the app and find users who would test it. You can use this feedback to help decide whether to proceed with the whole idea, what needs to be fixed and how to improve certain aspects of the app, or simply terminate the project.
The problem is finding people you can trust, people who can offer a valuable second opinion. There is also a chance of idea theft, so be really careful. You can also join groups on Facebook like App Business Entrepreneurs
and App Entrepreneurs and Marketers Group
. You can exchange your experience with other users, ask for some tips, and even find reliable testers.
We hope you find the information in this article helpful as you plan to make your app idea a reality. Feel free to contact us
for any further questions in this regard.
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