case study- marketing strategy dss tool
challenge - marketing strategy dss tool


Develop a SaaS application to help companies plan, track and manage Sales and Marketing performance.
solution - marketing strategy dss tool


An application intended to give an insight into the collection of strategies and tactics that are used to create qualified sales opportunities, schedule projects, envisage marketing campaigns or prepare training plan for new joinees. In each case, multiple decisions need to be made in the best possible way while simultaneously satisfying a number of logical conditions (or constraints). The "best" or optimal solution mean maximizing profits and/or minimizing costs.
result - marketing strategy dss tool


A SaaS solution that helps sales and marketing operations at SaaS companies analyze & understand factors impacting performance, and predict & plan for the future.